Less is more
Our designs draw inspiration from the late '90s—a time when golf fashion embraced a more relaxed, confident silhouette. Think of Tiger Woods and Phil Mickelson in their early days, wearing slightly oversized fits that brought a fresh, effortless energy to the course.
We blend this nostalgic edge with the timeless elegance of earlier eras, reimagined through a modern lens. At the heart of our vision is nature itself—its textures, tones, and quiet power. We find inspiration in the legendary courses where golf lives and breathes: St Andrews and Augusta National. These mythical places, steeped in history and surrounded by natural beauty, shape not only the spirit of the game but the soul of our collections.
Signature Swing Line
The vertical line on all our products is our quiet homage to the swing. The line appears consistently along the right side of the garment, always in a slightly darker or lighter shade to create contrast. While subtle when still, it becomes noticeably visible during movement, especially when the fabric swings, and may draw attention to that side. Simple lines. Thoughtful movement. Timeless style.
Our Inspirations
Elegance of Arnold Palmer
Arnold Palmer was more than a golf legend—he was a symbol of grit, grace, and greatness. With heart and humility, he brought the game to the people and proved that true champions inspire far beyond the course.
Effortless style of Tiger Woods
Tiger Woods changed the game. With unmatched skill and intensity, he brought golf to a new level and a wider audience. His impact reshaped the sport, and it’s never been the same since.
St Andrews: Golf’s Imperial Throne
St Andrews is where golf took root. Its windswept fairways and ancient stones quietly carry the game’s history. More than a birthplace, it’s a place that still reflects the spirit of golf.
The Masters : Rory's new home
Augusta wakes up in April, soft light, azaleas in bloom. The Masters invites you in, then dares you to chase perfection. It's not just history, it's the feeling that anything can happen, and often does. That’s why, for so many, it’s the one.